Data Axle (Infogroup) Historical Business and Consumer Data

Dataset Details

Data Summary

Data Axle (formerly known as Infogroup) is a data analytics marketing firm that provides digital and traditional marketing data on millions of consumers and business. UWDC houses and facilitates access to two forms of Infogroup historical data:

  1. Geo-referenced information on millions of households basic consumer profiles; and
  2. Address-level data on US business entities and other organizations.

The files are organized in state-year format, with each file providing a snapshot of households/businesses at the end of each calendar year. The data can, thus, be represented as a time series from 1996-2019 (for business records) and 2006-2019 (for consumer records).

Click on the “Documentation” button for to see the variables available in these files.

Temporal Extent

Time series, Annual from 1996 to 2019

Geographic Extent

United States

Unit of Analysis

Households or businesses

Institutional Partners

UW Libraries